The SEO Club/Website Masterclass - Improve your website today!

  • £49.95 or 2 monthly payments of £25

Website Masterclass - Improve your website today!

  • Course
  • 22 Lessons

Find out exactly what your website visitors expect on a professional website. You will learn how to include "trust signals" which encourage your visitors to enquire from you. Each lesson contains a short video explaining what you should change on your website and why. You can do this masterclass in your own time, or really push and improve your website in one go! Are you ready to learn?

Why you don't get website enquiries

Not getting any website enquiries can have many reasons, but the 2 main ones are these:

Reason 1 - You don't have enough visitors

If you have fewer than 100 website visitors a month, you need to work on your SEO to drive more traffic to your website. You should check out the SEO Club. Lessons are non-geeky and aimed at beginners.

Reason 2 - You don't get (m)any enquiries

You get more than 100 visitors a month, but no-one sends you an enquiry. In this case, you have a website problem and this masterclass is perfect to add trust signals to your website so that strangers can convert into customers.

You get visitors, but no enquiries?

Most likely your website doesn't answer your customer questions and it doesn't have the "trust signals" your visitors are looking for that encourages them to get in touch with you.

Don't re-design your website

A re-design does not fix this problem. In most cases, you need to tweak a few things to make your website look professional and include elements your visitors expect to see so that they are more inclined to send you an enquiry.

Don't rebrand

Rebranding is hugely time-consuming and requires planning. On top of that, your existing website and brand have already gathered "momentum" and you will have build domain authority with it. If you rebrand and change your domain name, you will lose all of that! EVOLUTION is better than REvolution!

Don't steal ideas from your competition

Chances are they built their own website too and you're just stealing their bad ideas! Building a website is like building a house. There are some things that are just "expected" to be there and if they're missing on your site, your visitors instantly lose trust! You might see a competitor's website as "all singing and dancing", but things have changed and there are "best practice" elements that simply need to be there!

Improve your website - without spending £1000s

Chances are you've been in business for a while and you're frustrated because your website doesn't bring in any customers. By completing the Website Masterclass, you will add all the missing trust signals to your website. You don't need 1000s of visitors every month to get new customers. A certain part of my photography website only received under 100 visitors a month and I got on average 10-12 enquiries every month!

But....

How do I know this will work for my business?

Nowadays, people exact a website to have certain information displayed in a certain way. Chances are - if you've built your own website - some or many of these things are not in place. You will learn about how to structure your website and display your content so it comes across as trustworthy.

How do I know this course will actually help me get more enquiries?

I totally understand. I have been working as a web designer for over 20 years and I implement all of these elements on all websites I build. And they all get enquiries constantly! So it's all tried and tested and I also use "best practices" which I will tell you about in the course.

I don't have time for an online course

The lessons are super short (I am German and I love efficiency!!). There's no "waffle" in any lesson, I get straight to the point explaining what to change and why. You can do the lessons in your own time. There's no time-limit in completing them. But the quicker you make the changes, the quicker you will get enquiries!

It's too expensive

A good web designer in the UK charges an average of £65-£80 per hour (plus VAT). Website consultations can cost hundreds of pounds, often leaving you unsure if it’s worth it or what to do next. Plus, the consultation might just be a lead-in to selling their web design services! You can split it into 2 payments and you can also pay by card.

Finally get enquiries!

Contents

Improve your website - Header & Footer

You will learn about your website’s header and footer and what to include.

  • Learn: Must-have elements in your website header

  • Learn: Must-have elements in your website footer

  • Task: Amend your website header and footer

Must-have elements in your website header

Make a tasty sandwich

This first part is about fixing your header and footer on your website.

Fix your navigation
Remove your testimonials page from your menu
Fix your header
Fix your website footer
Your navigation is ALWAYS about your visitors

Website Elements

These lessons help you fix different elements on your website.

What to write on your homepage (and what word should never be on your homepage!)
What to add to your homepage
What your font says about your business
Why colours, font size and text alignment matter
If your contact form looks like this, people won't enquire!
When and how to show your prices
How to use testimonials properly
What to write on your blog (and what not!)
What to include in your FAQ
How to use Social Media on your website
When to use animations on your website
How to use images that sell
How to use testimonials on your website

Improve your website: Price or no price

Find out if you should show your prices or not on your website

Improve your website: Service Page

What goes on the Service Overview Page

Required Product information on Product Pages

Product Page Info